Proof of work

Before. After. Business impact.

Examples of how Formcare approaches clinic positioning, digital experience, booking and reputation. These are fictional demonstration cases until verified client work replaces them.

01 / Aesthetic Medicine

Aesthetic Clinic Repositioning

A fictional demonstration case showing how Formcare would frame the problem, solution and reporting.

Before

Generic treatment-led homepage, weak differentiation and little doctor authority.

After

Clear premium position, practitioner-led trust, simplified treatment hierarchy and stronger booking paths.

+38%booking conversion
+27%treatment-page engagement
+61new Google reviews / 90 days
Illustrative fictional metrics for presentation only. Replace with verified client results before public commercial use.
02 / Dental

Dental Clinic Digital Rebuild

A fictional demonstration case showing how Formcare would frame the problem, solution and reporting.

Before

Outdated visual system, fragmented service pages and too much friction between interest and WhatsApp.

After

New digital identity, doctor-first treatment pages, mobile-first booking and conversion tracking.

+42%qualified enquiries
+31%mobile conversion
-22%booking drop-off
Illustrative fictional metrics for presentation only. Replace with verified client results before public commercial use.
03 / Dermatology

Dermatology Practice Authority System

A fictional demonstration case showing how Formcare would frame the problem, solution and reporting.

Before

High-quality practitioners presented like a commodity clinic.

After

Credential hierarchy, condition-led journeys, proof modules and stronger premium-value messaging.

+33%consultation requests
+48%doctor-profile engagement
+19%higher-value treatment mix
Illustrative fictional metrics for presentation only. Replace with verified client results before public commercial use.
04 / Private Healthcare

Private Clinic Reputation Rebuild

A fictional demonstration case showing how Formcare would frame the problem, solution and reporting.

Before

Strong patient experience but no structured feedback process and very little proof reused online.

After

Post-visit feedback workflow, compliant review requests and authorised patient proof integrated into key pages.

+84public reviews / 12 weeks
4.8★average maintained
+24%conversion on proof-heavy pages
Illustrative fictional metrics for presentation only. Replace with verified client results before public commercial use.
05 / Wellness

Wellness Clinic Launch System

A fictional demonstration case showing how Formcare would frame the problem, solution and reporting.

Before

Beautiful physical space, inconsistent launch assets and no clear digital booking story.

After

Positioning, website launch system, conversion flow and reusable creative direction.

2.1×launch-page conversion
+36%lower cost per enquiry
3reusable creative systems
Illustrative fictional metrics for presentation only. Replace with verified client results before public commercial use.